A lot of thought went into the creation of the logo for Dr. Hirschinger's chronic pain practice in Beverly Hills, which is near many areas in Los Angeles for patients witch chronic head and neck pain. There are three colors and three graphics that make up the logo. Pink represents females, who account for about 80% of the patients Dr. Hirschinger sees for headaches including migraines and cluster headaches, and various other head and neck pains including trigeminal neuralgia, occipital neuralgia, TMJ and obstructive sleep apnea. Purple represents Dr. Hirschinger's daughter Drew, since that is her favorite color, and blue represents males. The heart represents how much Dr. Hirschinger cares for his patients, and the emotional feeling patients feel when Dr. Hirschinger helps reduce or eliminate their chronic head and neck pain. The female profile represents the face and neck, which is the area of the body that Dr. Hirschinger treats, and the moon represents sleep since Dr. Hirschinger treats obstructive sleep apnea in his Beverly Hills office